The importance of WOM’s cooperation in product innovations with doctors and clinics is demonstrated by the figures: Since 2009, WOM together with the clinic staff of the Vivantes Humboldt Clinic has tested and validated 24 new products in the field of laparoscopy, which are now used worldwide in hospitals.
Close collaboration with doctors and clinics is particularly important in the process of product innovations in medical technology. Creative ideas and further development of products have the greatest potential if they are initiated in close and direct exchange with the users from the clinic. The credo is: From the clinic – for the clinic!
Dear Yves Köth, today we want to talk about insufflators, a particularly important product group of WOM. As a project manager, you have a key influence on the further development of this technology.
More than 60 MBA students from the ESMT European School of Management and Technology visited the WOM location in Berlin, to learn more about a “hidden champion” in medical technology. The international group of students went on a discovery tour within the context of a one-week event entitled Germany 4.0: “SMEs” and Entrepreneurship, to collect information about the economic structures in Germany and selected companies.