People experiencing something impressive often say “WOW” to give free rein to their enthusiasm. If it is something special, it is often called the “WOW effect.” Now, if you only turn one letter over, the WOW effect becomes the WOM effect – which brings us to the idea of a new campaign motif in Upper Franconia that replaces the “space job” posters from summer.
WOM is a Novanta Group company and an important part of the Minimally Invasive Surgery division. But what else does Novanta do – and above all: for whom and with what benefit?
WOM passed the ISO 14001: 2015 certification by TÜV Rheinland in June. The environmental management system for the GmbH, i.e., the locations Ludwigsstadt and Berlin, has been certified since 2009 according to the international standard ISO 14001: 2004. With the amendment of 2015, the requirements have increased again, so that the preparations for the audit were intensive and extensive – and have paid off, as the result proves.
With the founding of WOM USA in Orlando, Florida, in 1998 as the first location abroad, the internationalization of the WOM Group began.