The WOM Effect
New campaign motif for recruiting employees in Ludwigsstadt
People experiencing something impressive often say “WOW” to give free rein to their enthusiasm. If it is something special, it is often called the “WOW effect.” Now, if you only turn one letter over, the WOW effect becomes the WOM effect – which brings us to the idea of a new campaign motif in Upper Franconia that replaces the “space job” posters from summer.